In the last couple of months, QR Code Virtual Stores have been popping up all around the world. After the launch of Tesco (Homeplus) Virtual Store in South Korea in 2009, the number of virtual stores is increasing rapidly. We have gathered a number of inspiring examples of QR Code stores from the US, Europe, Asia, UK, Canada, Hungary, Netherlands, Germany, South Korea and Sweden. What’s your favorite? Have you already seen a store in your own area? Or are you the first one to start your own QR Code Virtual Store?
#1 Tesco (South Korea)
The mother of all examples is the Tesco (Homeplus) QR Code Store in South Korea. In 2009 Homeplus took over a subway station and created a QR Code virtual store to provide their customers with an ultimate shopping convenience. The QR Code virtual store was branded exactly in the look & feel of the homeplus formula, so people felt like they were inside the homeplus store doing their groceries. By placing the store in a high traffic public transport place, Tesco transformed transit time into valuable shopping time.
|Concept||Let the store come to the people|
|Results||Increase of 76% in customers
Increase in revenue of 130%
More than 65.000 registered users
Weekly revenue after 4 months $ 28.000
#2 Jetshop (Sweden)
From March 12th to March 18th 2012, Stockholm Central was taken over by a QR Code Superstore. About 20 local merchants provided the virtual store with their products. The store was visited by roughly 1.5 million people. During this stunt, Jetshop provided the QR Code virtual mall with people who advised on scanning the codes and using their mobile phones to buy from local merchants. One of the conclusions was that some products were far more suitable for QR Code sales than others. The psychological price line was set at around € 150 (~ $ 200).
|Concept||Local merchants innovate sales channels|
|Results||Impulse buying products most succesful
(T-Shirts, books, DVD’s and cosmetics)
Sharp price barrier of $ 200
Cosmetics and after-pay most succesful
#3 Toys”R”Us (USA)
In December of 2011, Toys”R”Us has presented their young and old customers with a way to bring their favorite toys to life using videos. Customers then visited the mobile shop to buy the toys using their smartphones. To make the experience even more extensive, the QR Code campaign was accompanied by publishing QR Codes in the popular toy catalogs and using the Toys”R”Us iPhone and Android apps to unlock certain secret features, loyalty points, rewards and sales driving user experience by using QR Codes.
|Concept||Holiday season brings toys to life|
|Results||30.000+ scans in one month
40 transit stations used
Google Wallet integration
Cross-channel marketing and catalogs
#4 Ahold/Peapod (USA)
In the beginning of 2012, Ahold (Peapod) simplified grocery shopping for commuters in Philadelphia by getting their store to their customers. Commuters can now simply scan and buy their groceries while waiting for the train. The average traveling time for a commuter was calculated to be 2.5 hours a week, which let consumers put this otherwise lost time to good use, by doing the inevitable grocery shopping. The QR Code virtual grocery store also gave the online supermarket a chance to open physical stores without having the associated investments.
|Concept||Using transit time to do everyday groceries|
|Results||15% of customers tried and liked the app
People are more engaged with the brand
Coca Cola, Bounty and P&G partnered up
Purchasing virtually gets a $ 20 discount
#5 Well.ca (Canada)
March 2012 saw a big hit for Well.ca, an online health & beauty retailer who launched the first virtual QR Code shop in Toronto, Canada. “Commerce anywhere” lets the consumer buy at the exact moment they have the urge. By bringing the store to the consumer combined with the high awareness of QR Codes and exponential growth of smartphone use, Well.ca disrupts the retail landscape. Well.ca has experienced monthly growth in double digits and plans to set up more virtual stores in cities across Canada and expand into food and pet products.
|Concept||Bringing the virtual store to you|
|Results||More than 100 app downloads in 3 hours
15% sold through mobile device
More sold in 1 day than in 1 month
150 of 50.000 products in virtual store
#6 Aliqua/Budnikowsky (Germany)
2011 meant a breakthrough for Aliqua, a shop for natural cosmetics in Germany. In late october they started a QR Code campaign with 55 huge posters throughout Germany in the exact look & feel as their stores. By presenting the products in this manner, Aliqua improved awareness about natural cosmetics and increased the size of the market of natural cosmetics. The posters also demonstrated design potential for virtual QR Code shops by making the wall a piece of art, making it an attractive showcase for other poster shops.
|Concept||Expanding the natural cosmetics market|
|Results||Over 1000 scans in the first few days
55 F and U-bahn stations
Exact look and feel template
QR Codes lead directly to product pages
#7 Woolworths (Australia)
Woolworths, an Australian chain of supermarkets, combined public transport and grocery shopping by taking online ordering one step further. By launching their first virtual store in Sydney on February 19th 2012, Woolworths capitalized on consumers’ increasing need for convenient and time efficient solutions. The Virtual QR Code supermarket now boosts 120 different products through their poster shop with QR Codes. The 4×1 meter setup was available for two weeks and Woolworths is now looking into expanding their non-brick virtual stores.
|Concept||Address the need for convenience|
|Results||Well aligned multi-channel strategy
Increase in downloads Woolworth-app
More scans during busy shopping hours
Increased number of visitors to shop
#8 Cold Storage (Singapore)
From December 7th to December 20th, visitors of Singapore train stations Bugis and Boon Lay were in for a Christmas treat. Cold Storage, a supermarket chain, launched their Virtual Shopping QR Code Supermarket delivering Christmas products, such as turkey, ham and baby back ribs. In the first version of the virtual supermarket, only Amex credit cards were accepted, but due to preliminary success, Visa and MasterCard were added within the first week. The products were aligned realistically on the high-definition posters.
|Concept||Hassle-free and convenient shopping|
|Results||Two stations, fully taken over
All mastercards accepted
Products realistically aligned
20 Christmas food items
#9 John Lewis (UK)
Another Christmas present came from John Lewis, a department store based in UK. In December 2011, the retailer featured a QR Code wall in their window, oaffering the ‘Top 30 favourite things for Christmas’. Opening the QR Code virtual store, extended the opening hours of John Lewis to 24/7. Products that are ordered before 7pm, became available for collection from the store from 2pm the next day. This click-and-collect service in the heart of Brighton takes convenience to another level, according to Craig Inglis, Marketing Director.
|Concept||24/7 convenience taken to another level|
|Results||54% increase in use of click-and-collect
Over 200 tweets about the store
Rolled out to 129 stores throughout UK
96 products on QR Code display
#10 Ocado (UK)
The first UK virtual store, also called Shopping Wall, was installed in London in August 2011 by the online-only groceries shop Ocado. Taking the concept “Window Shopping” to another level, Ocado installed their Shopping Wall with QR Codes in One New Change, the London shopping centre. Without having to invest in brick stores, Ocado simply moves to high traffic locations. Based on the success, Ocado has already opened a second QR Code virtual window in Bristol and is expanding the virtual window shopping concept to other parts of UK.
|Concept||Presenting your online products online|
|Results||Already opened a second shop in Bristol
High traffic mall in London
Delivered by the time you get home
Uses fronts of empty shops in malls