1. Choose type of virtual store
Will you be first with a QR Code store in that busy subway station? Or do you want to reach thousands of people reading a printed magazine? High-traffic locations and print media are two of the many opportunities with virtual stores. You probably already have a good idea about where you would like to offer your customers an opportunity to visit your online store. The first step in setting up a QR Code shop is to select the type of virtual store. There are essentially four types: Instore, Outstore, On-Product and Print.
After deciding on the type of store, you can choose the campaign that fits you best. Do you want trackable QR Codes exported in bulk, to use in your marketing? Or do you prefer an easy-to-use shelf designer that generates printable shelves in PDF-format on the fly? Why not choose dynamic shelves that can be displayed on electronic screens like narrowcasting channels?
Bring your shop to where your customers are!
2. Add and select products
After deciding where and how to present your store, you can now add your products to your QR Code shopping solution. Products can be imported to Shop2Mobi by uploading a data feed or catalog-export (CSV/XML). Of course it’s also possible to add products manually to your Shop2Mobi account. You only need to enter the article number or SKU, product name, product image, price, product URL and optionally category name and current stock.
Now your products are imported, it is time to make a sub-selection of products that you want to display in your store. Key to success is choosing the right products to sell in your QR Code shop. Experience shows that attractive products are under $ 200, tend to be bought on impulse, can be well presented or have an inspiration factor. Creating a promotion has proven to be the best finishing touch.
3. Customize QR Code store design
You can choose one of the professionally designed store templates to easily create a QR Code store or export QR Codes to incorporate in your own store design. Using our smart template editor, you can adjust the look and feel of your QR Code shop by adding a company logo, choosing the color of your shelves, and placing the products on your shelves with our easy to use drag & drop interface.
Of course all the templates you publish as PDF are fully editable in Adobe Illustrator and Adobe Photoshop for further customization and branding.
4. Generate QR Code store
Your QR Code store has been set up and we can now finalize your campaign! In this last step, you can choose the advanced features for your campaign, such as segmentation to track the source of your QR Code sales. Depending on the campaign type, you can export the automatically generated QR Codes, print the hi-res PDF shelves or generate the digital QR Code store for display on screens.
An essential feature for virtual stores is directing your customer to a mobile webshop. With our instant mobile shop solution, you can automatically create a mobile webshop optimized for high conversion that uses responsive design for smartphones and tablets.
5. Earn, track and evaluate!
Yeah! You’ve created a beautiful virtual store and placed it in an area where your customers are walking around with their mobile device waiting for an opportunity to get that product they have always wanted. So now it’s time for you to grab a drink, open up Google Analytics or the Shop2Mobi statistics page and see the QR Code scans and purchases flying in! Oh, and the cool thing is you can see your sales popping up live on a map!
Inspired? Try Shop2Mobi for Free!