Tesco (or Homeplus) is the first company that experimented with virtual stores using QR Codes. In the subway of South Korea they are succesfuly selling supermarket products to consumers.
Can you enter a saturated FCMG market without expanding physical stores and quickly obtain a large market share? This challenge was formulated by Tesco in 2009, when they decided to enter the South Korean market with the Home plus formula. South Korea has a unique culture and with Tesco’s drive to localize their stores, the retailer had to come up with a brilliant idea; combine the tech-orientation of the population and their work ethic to offer an innovative QR Code service. […]