The O’Neill Kite World Cup in The Hague and Kite Board Open in Noordwijk, both held in May, draw kite surfers from around the world to The Netherlands to show their skills and enjoy the great wind conditions. As always these events also showcase the newest in kite manufacturing, clothing and apparel and shops can present themselves and their products to the consumers. is one of the few truly innovative online shops for kite accessories, clothing and apparel. Based in The Netherlands, the webshop provides the newest in fashion by Billabong, VonZipper and Nikita and the best kite surf equipment by Flexifoil and Mutiny.

As during events, visitors are inspired by the action and the products they see, but don’t want the hassle of carrying cash or purchases, has approached Shop2Mobi to create a virtual mobile shop that will be placed in the high-traffic areas during the event. In this way, Foreshore is able to sell their products on virtual shelves without having to bring any physical products to the beach.

Every product that is presented in the shop has a QR Code tag attached to it. By scanning the tag, a customer is directed to the mobile shop where he or she can purchase the product in 3 simple steps. The product is then delivered to their front door the next day.

The mobile shop is created on the Shop2Mobi platform in a few easy steps. Shop2Mobi also enables the store owner to track the amount of revenue comming from the virtual shelves and even the location where customers bought their items. Below you can see an example of both sides of the mobile shop they used on the beach.

Mobile Shop Foreshore B

Mobile Shop Foreshore A

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